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In his capacity at Lufthansa Systems, Dirk Ottens has helped to build the media content supply chain for the BoardConnect wireless IFE system, and to establish global content provider relationships. He has been instrumental in establishing content security protocols and building a Content Integration Center in Frankfurt. He works closely with post-production facilities, and has been actively involved in the development of programmatic advertising delivery requirements, and ad decision/ad placement server development. He currently consults to AERQ on content related matters.