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DIRECTV for Business
Bob Reiter is Assoc. Vice President Product Management & Development for DIRECTV for Business. Responsible for defining and leading the video product roadmap, technology development and strategy for commercial markets entailing hotels, healthcare, institutions, business/enterprise, and aviation.
Reiter is currently responsible for a product portfolio supporting $1.3B in annual sales for the Commercial market. He leads product strategies related to new market growth via technology advancements and external partnerships. His focus is on extending DIRECTV content away from proprietary hardware to open software architectures including over-the-top technologies, intuitive user experiences, and dynamic ad insertion.

Prior to DIRECTV, Reiter held several positions at Technicolor, a global leader in video and broadband customer equipment, where he was responsible for global product strategy and business development for Connected Home technologies. He has worked with pay-tv providers around the globe in development of long term technology strategies for customers and technology suppliers.

In addition, Reiter has held several executive level product management and marketing positions within the telecommunications and industrial manufacturing industries. Such companies include a broadband over WiFi startup, energy smart grid company, specialty wiring, and several industrial manufacturing companies.
Reiter holds a bachelor’s degree in Computer Engineering, a master’s degree in Industrial Engineering and a master’s degree in Business Administration all from the University of Pittsburgh. In addition, he obtained an Executive Leadership in Marketing Strategy degree from Essec School of Business in Paris, France.