Workshop 3, Topic 3: Content Delivery – Smart Metadata: Leveraging EIDR, LMT and Ad-ID

In this session, we’re diving into the world of smart metadata and its impact on content organization and passenger experience, focusing on standards like EIDR (Entertainment Identifier Registry), LMT (Language Metadata Table), and Ad-ID.

The power of metadata is often underestimated, yet it’s the backbone of content organization and targeted advertising. How can we leverage these standards to transform the way we manage and deliver content onboard? We’ll discuss the challenges and opportunities in implementing these standards, including their potential to improve content discoverability and personalize the passenger experience.

Our session will also cover practical strategies for integrating and optimizing the use of this metadata in airline content systems. We’ll brainstorm innovative ways to overcome adoption barriers and align metadata use with broader content strategy goals.

APEX IFEC Workshop Format

Workshop 3: Content Delivery

Topic 3: Smart Metadata: Leveraging EIDR, LMT and Ad-ID

Total Duration: 45 Minutes
*Timing subject to change following further details established by moderator.

  1. Initial Roundtable Discussion (10 Minutes)
    • Time Allotted: 0:00 – 0:10
    • Table Captain opens the discussion on the adoption and application of smart metadata in the airline industry, focusing on standards like the Entertainment Identifier Registry (EIDR), Language Metadata Table (LMT), and Advertising Digital Identification (Ad-ID).
    • Participants share their experiences and discuss the impact of these metadata standards on content organization, tracking, and customization.
  2. Focused Discussion – Role and Benefits of Smart Metadata (15 Minutes)
    • Time Allotted: 0:10 – 0:25
    • The conversation explores how leveraging EIDR, LMT, and Ad-ID can transform content management and enhance the passenger experience.
    • Discussion on the challenges and opportunities in implementing these standards, including their potential to improve content discoverability and enable targeted advertising.
  3. Strategies for Implementing and Optimizing Metadata (15 Minutes)
    • Time Allotted: 0:25 – 0:40
    • Table Captain guides a collaborative discussion on best practices for integrating these metadata standards effectively into airline content systems.
    • Participants brainstorm ideas to overcome adoption barriers, focusing on aligning metadata use with broader content strategy goals.
  4. Conclusion and Next Steps (5 Minutes)
    • Time Allotted: 0:40 – 0:45
    • The session concludes with the Table Captain summarizing the key insights and strategies for using smart metadata in enhancing content delivery.
    • Scribe prepares a clear summary of the discussion, capturing the agreed-upon approaches and potential impacts on airline content strategies.