Workshop 3, Topic 2: Content Delivery – How to Speed Up Media Content Integration and Fix the Last Mile

How can we speed up media content integration and fix the last mile?

In this session, we’ll dissect the current state of media content integration in the airline industry. We’ll discuss how to turn bottlenecks into breakthroughs and inefficiencies into innovations. What does it take to streamline the content integration process? Let’s delve into the world of automated workflows, AI-driven content management systems, and the impact of advanced data compression techniques.

But the journey doesn’t end there. The ‘last mile’ of content delivery – getting content effectively onto passengers’ screens – is often the most challenging. We’ll brainstorm technological and procedural solutions, such as upgrading onboard hardware, utilizing innovative transmission technologies, and enhancing caching strategies.


APEX IFEC Workshop Format

Workshop 3: Content Delivery

Topic 2: Speeding Up Media Content Integration and Fixing the Last Mile


Total Duration: 45 Minutes
*Timing subject to change following further details established by moderator.

  1. Initial Roundtable Discussion (10 Minutes)
    • Time Allotted: 0:00 – 0:10
    • Table Captain facilitates a discussion on the current state of media content integration in the airline industry, with a particular emphasis on addressing the challenges of the last mile delivery to passengers in-flight.
    • Participants reflect on their own experiences, highlighting efficient integration practices and pinpointing where bottlenecks typically occur.
  2. Focused Discussion – Enhancing Integration Processes (15 Minutes)
    • Time Allotted: 0:10 – 0:25
    • The conversation shifts to identifying strategies and technologies that can streamline the content integration process.
    • Participants delve into automated workflows, AI-driven content management systems, and the role of advanced data compression techniques.
    • The discussion also covers the importance of collaboration with content providers and distributors to enhance the speed and efficiency of content delivery.
  3. Tackling Last Mile Delivery Challenges (15 Minutes)
    • Time Allotted: 0:25 – 0:40
    • The focus turns to the specific challenges faced in the last mile of content delivery, such as bandwidth constraints, hardware compatibility issues, and user interface improvements.
    • Participants brainstorm technological and procedural solutions, considering upgrades to on-board hardware, innovative transmission technologies, and improved caching strategies.
  4. Conclusion and Next Steps (5 Minutes)
    • Time Allotted: 0:40 – 0:45
    • Table Captain summarizes the session, highlighting actionable strategies for improving media content integration and effectively addressing last mile challenges.
    • Scribe documents these insights, emphasizing innovative solutions and potential pilot projects or collaborative initiatives.