Workshop 2, Topic 1: Ancillary Use Cases – Inflight Advertising: What is the Potential and How to Realize It

Dive into the world of Inflight Advertising – a realm brimming with untapped potential for ancillary revenue. In this session, we’ll explore not only the current state of inflight advertising but also its future possibilities.

How do we harness the true power of inflight advertising? We’ll discuss audience targeting, crafting relevant content, and leveraging digital platforms to create impactful advertising campaigns. What makes an ad resonate with passengers at 35,000 feet? Let’s uncover the nuances of passenger engagement and how to turn every flight into an opportunity.

We’ll also delve into strategies for integrating advertisements seamlessly into the inflight entertainment system. How do we balance commercial interests with passenger experience? Our discussion will include exploring innovative advertising formats, the role of advanced analytics in measuring ad performance, and creating compelling packages for advertisers.

This is an opportunity to share your experiences, learn from case studies, and brainstorm on overcoming challenges like passenger resistance.

Together, we will envision a roadmap for successful inflight advertising strategies that benefit both airlines and advertisers.

APEX IFEC Workshop Format

Workshop 2: Ancillary Use Cases

Topic 1: Inflight Advertising: What is the Potential and How to Realize it?

Total Duration: 45 Minutes
*Timing subject to change following further details established by moderator.

  1. Initial Roundtable Discussion (10 Minutes)
    • Time Allotted: 0:00 – 0:10
    • Table Captain initiates a discussion on the potential of inflight advertising as a source of ancillary revenue in the airline industry.
    • Participants share their views on current trends, effectiveness, and the untapped potential of inflight advertising, discussing aspects like audience targeting, content relevance, and digital platforms.
  2. Focused Discussion – Strategies for Maximizing Inflight Advertising (15 Minutes)
    • Time Allotted: 0:10 – 0:25
    • Conversation steers towards identifying effective strategies and technologies for maximizing the potential of inflight advertising.
    • Discussion includes exploring innovative advertising formats, leveraging passenger data for targeted campaigns, and integrating advertisements seamlessly into the inflight entertainment system.
    • Participants examine case studies or personal experiences where inflight advertising strategies successfully increased revenue.
  3. Realizing the Potential – Actionable Steps (15 Minutes)
    • Time Allotted: 0:25 – 0:40
    • Table Captain leads a brainstorming session on actionable steps airlines can take to realize the potential of inflight advertising.
    • Participants discuss the integration of advanced analytics for measuring ad performance, partnerships with advertisers, and creating attractive packages for advertisers.
    • Focus on overcoming challenges like passenger resistance and maintaining a balance between advertising and passenger experience.
  4. Conclusion and Next Steps (5 Minutes)
    • Time Allotted: 0:40 – 0:45
    • Table Captain summarizes the key strategies and actionable steps for enhancing inflight advertising revenue.
    • Scribe compiles these insights into a comprehensive summary, outlining a practical roadmap for airlines to implement effective inflight advertising strategies.