Xia Cai serves as the Senior Vice President of Product Development and Design at Qatar Airways, leading her team in continuously elevating the airline’s global prestige by delivering unparalleled innovation. With a decade of prior service at Qatar Airways, Xia served as part of the team that spearheaded the airline's triumphant climb to Five Stars. Prior to her return to Qatar Airways, Xia was instrumental in shaping the guest experience vision at Riyadh Air as part of the startup team. Her tenure at Oman Air as Senior Vice President of Guest Experience and Branding was marked by leading initiatives that significantly enhanced the airline's brand and customer service standards. Today, Xia is focused on driving innovation at Qatar Airways to deliver its next generation of transformation through a laser focus on the end-to-end seamless digital and service journey.