Andres Castañeda

CXO/CMO, Aeroméxico

Andres Castañeda is the Chief Experience Officer and Chief Marketing Officer for Aeroméxico. He re-joined Aeroméxico in 2014 as the Vice President of Digital Marketing, having previously served as a revenue analyst for the airline before becoming CEO of Clarus Digital, one of Mexico’s biggest marketing agencies at the time.

After his time with Clarus Digital, Andres joined Unilever as their Communication Channel Manager before heading back to Aeroméxico. He was promoted to Aeroméxico’s Chief Marketing Officer in 2017 and has been a member of the APEX Board of Directors for two years.

Andres brings more than 10 years of experience in airline customer experience and has presented on technology topics at previous APEX events.

Michael Childers

Chief Consultant, Content & Media Strategy, Lufthansa Systems

With more than 40 years’ experience in inflight entertainment & connectivity, and non-theatrical distribution, Michael has combined 12 years as COO of the first and largest independent content provider in IFE with more than 20 years’ experience in content management and delivery. His current focus is the integration and automation of the IFE content delivery supply chain, content security protocols, and content acquisition and licensing. His specialties include content acquisition and licensing, content management, supply chain integration & automation, and IFEC business modeling and planning.

He has served on the Federal Aviation Administration’s (FAA) PED ARC and was appointed by the U.S. Secretary of Transportation to the Department of Transportation’s (DOT) ACCESS Advisory Committee. Michael has been active in WAEA since 1979, and was COO of the first independent content provider in IFE. In 2006 he became CEO of LightStream Communications Group focusing on automation and integration of the content delivery supply chain. He became an independent IFEC consultant in 2000, was Managing Director, Content & Media Strategy, for The IMS Company from 2006 through 2009, and has been Chief Consultant, Content & Media Strategy, for Lufthansa Systems since 2011. During this time he has also been an industry journalist, including two years as Managing Editor of the APEX Newsletter, and as a contributor to EXPERIENCE Magazine, Aircraft Interiors, and others.

In September 2013 he was honored by the Airline Passenger Experience Association (APEX) with its Outstanding Contribution Award. He was the seventh recipient of the award since the Association was founded; Sir Richard Branson was the first. Michael is a member of the APEX Board of Directors and chair of its Technology Committee.

Juha Järvinen

EVP Commercial, Virgin Atlantic; President, APEX Board of Directors

Juha Järvinen recently joined Virgin Atlantic in January 2019 as their EVP, Commercial after serving almost seven years as Managing Director and Chief Commercial Officer for Finnair.

In his role as Managing Director at Finnair, Juha led the Finnair Cargo Group with the main focus of growing the airline into one of the top preferred carriers between Europe and Northeastern Asia. As Chief Commercial Officer, he was responsible for Finnair Group Revenue and Commercial units overseeing brand experience, customer loyalty, revenue management, pricing and ecommerce, among other areas.

Before his time at Finnair, Juha worked at Scandinavian Airlines for 14 years. Juha has served on the APEX Board of Directors since 2016.

Akira Mitsumasu

VP of Global Marketing in Japan Airlines

Akira Mitsumasu is VP of Global Marketing in Japan Airlines. Akira brings over 30 years of experience in the aviation industry and has held multiple leadership roles within the company, including his most recent role as VP of Products and Services Planning. Akira has been named one of Asia’s Best Marketer and is recognized as one of the 50 Most Influential Global Marketing Leaders. He currently serves as an advisory board member on the CMO Council for Asia Pacific. Akira’s passion for his work extends beyond his office. He is a voracious researcher on business related issues and has recently published a book titled “Control and Coordination of Subsidiaries in Japanese Corporate Groups”. Akira holds an MBA from the University of Oxford and a DBA from Hitotsubashi University in Japan.

Jon Norris

Vice President Marketing, FlightPath3D

Prior to joining FlightPath3D, Jon was Senior Director of Marketing at Panasonic Avionics. Other positions held include: VP Sales & Marketing at Lumexis Corporation, Executive Director of Trade Media and Events at Ink, VP Cabin Design Office at Airbus, A350 XWB Cabin & Cargo Program Manager at Airbus, Chief Design Engineer on the 728JET at Fairchild Dornier and Chief of Repair Engineering at BAE SYSTEMS Regional Aircraft.

Jon is co-chair of the Airline Passenger Experience Association (APEX) Membership Committee, a member of the APEX Technology and Awards Committee leadership teams, a chartered engineer with the UK’s Royal Aeronautical Society, and a regular speaker at industry conferences/forums on a wide range of IFEC, cabin and passenger issues.

Stephan Schulte

Strategy Manager, Lufthansa Group / Lufthansa Technik

Stephan has almost 12 years of experience in the aviation industry, with a focus on inflight entertainment and connectivity, plus several years in other industries. Previously, he served as an engineer for rail vehicles for Siemens’ North American market and was a researcher in the automotive industry at the Institute of Electrical Machines, Aachen University of Technology. Stephan has also served as a Professor for Electrical Engineering at the Hamburg University of Applied Sciences.

His aviation roles include:

-Head of Aircraft Production Inspection for Lufthansa Technik (Hamburg, Toulouse, Seattle, Charleston);

-Strategy Manager for Aircraft Base Maintenance and Modification for Lufthansa Technik (Hamburg);

-Project Manager for Inflight Entertainment and Connectivity, Lufthansa Technik (Hamburg).

He served as Co-Chairman of EUROCAE/RTCA WG99/SC234 on “new guidelines for PEDs on board commercial airplanes” for the Lufthansa Group. Now he co-chairs the APEX Connectivity Working Group (CWG).

Juraj Siska

Juraj Siska is an IT professional with a fruitful history of building secure IT systems. After a successful IT consulting career, he started IdeaNova Technologies which provides high quality IFE products and services to avionics customers worldwide. Juraj has led IdeaNova for over a decade of brining innovation and professionalism to its clients. He graduated from Iowa State with a PhD and is the company’s CEO, overseeing business and technical implementation of the next generation of IFE systems.

André Valera

Director of Business Development at Touch

André is the Director of Business Development at Touch, being responsible for the company’s sales strategies, product differentiation and business growth. With a background in engineering and business strategy, Andre started his career in the oil industry but soon embraced the world of aviation, aggregating experience in airport services, engineering services, ground handling, VIP lounges and inflight entertainment over the last 6 years.

Ingo Wuggetzer

Ingo Wuggetzer, Vice President Cabin Marketing, AIRBUS Operations GmbH

In this role Ingo is responsible for the complete coverage of all Cabin Marketing activities – Customer campaign activities to create value added solutions by consumer centric approach. Therefore he also drives the relevant channels to promote cabin advantages, including fairs, exhibitions and the Sales mock-up centre.

In his former role as Vice President Strategy, Innovation & Design, Ingo established a consumer centric approach, covering key upstream services ‘trend and market research’. On this basis, Ingo set up a cabin product and technology strategy as a guideline for future cabin innovations – some examples of the major innovations he delivered are the A350XWB cabin design, the A350 XWB Customer Definition Centre and the Concept Cabin Vision 2050, both resulting in a new passenger comfort & service experience as well as a higher airline efficiency.

After studying both aeronautical engineering and business administration, Ingo worked for a top international management consultancy for three years. In 1996 Ingo joined Lufthansa for almost ten years and held several positions. As Senior Manager Corporate Strategy, he was responsible for fleet strategy decisions, business cycle management and the Aircraft Asset Management Team. In
1999 he became General Manager Cabin Development and Product Innovation for Lufthansa’s inflight products.

In addition to his role at Airbus, Ingo is board member of the APEX Board (Airline Passenger Experience Association) and is chairing the Marketing & Communication Committee. Furthermore he is member of the judging panel for the Crystal Cabin Award and in addition he is lecturing at different universities in Europe.