Andres Castañeda

CXO/CMO, Aeroméxico

Andres Castañeda is the Chief Experience Officer and Chief Marketing Officer for Aeroméxico. He re-joined Aeroméxico in 2014 as the Vice President of Digital Marketing, having previously served as a revenue analyst for the airline before becoming CEO of Clarus Digital, one of Mexico’s biggest marketing agencies at the time.

After his time with Clarus Digital, Andres joined Unilever as their Communication Channel Manager before heading back to Aeroméxico. He was promoted to Aeroméxico’s Chief Marketing Officer in 2017 and has been a member of the APEX Board of Directors for two years.

Andres brings more than 10 years of experience in airline customer experience and has presented on technology topics at previous APEX events.

Juha Järvinen

EVP Commercial, Virgin Atlantic; President, APEX Board of Directors

Juha Järvinen recently joined Virgin Atlantic in January 2019 as their EVP, Commercial after serving almost seven years as Managing Director and Chief Commercial Officer for Finnair.

In his role as Managing Director at Finnair, Juha led the Finnair Cargo Group with the main focus of growing the airline into one of the top preferred carriers between Europe and Northeastern Asia. As Chief Commercial Officer, he was responsible for Finnair Group Revenue and Commercial units overseeing brand experience, customer loyalty, revenue management, pricing and ecommerce, among other areas.

Before his time at Finnair, Juha worked at Scandinavian Airlines for 14 years. Juha has served on the APEX Board of Directors since 2016.