Michael Childers

Board Member & Technology Committee Chair, APEX
Chief Consultant Content & Media Strategy, Lufthansa Systems

With more than 40 years’ experience in inflight entertainment & connectivity, and non-theatrical distribution, Michael has combined 12 years as COO of the first and largest independent content provider in IFE with more than 20 years’ experience in content management and delivery. His current focus is the integration and automation of the IFE content delivery supply chain, content security protocols, and content acquisition and licensing. His specialties include content acquisition and licensing, content management, supply chain integration & automation, and IFEC business modeling and planning.

He has served on the Federal Aviation Administration’s (FAA) PED ARC and was appointed by the U.S. Secretary of Transportation to the Department of Transportation’s (DOT) ACCESS Advisory Committee. Michael has been active in WAEA since 1979, and was COO of the first independent content provider in IFE. In 2006 he became CEO of LightStream Communications Group focusing on automation and integration of the content delivery supply chain. He became an independent IFEC consultant in 2000, was Managing Director, Content & Media Strategy, for The IMS Company from 2006 through 2009, and has been Chief Consultant, Content & Media Strategy, for Lufthansa Systems since 2011. During this time he has also been an industry journalist, including two years as Managing Editor of the APEX Newsletter, and as a contributor to EXPERIENCE Magazine, Aircraft Interiors, and others.

In September 2013 he was honored by the Airline Passenger Experience Association (APEX) with its Outstanding Contribution Award. He was the seventh recipient of the award since the Association was founded; Sir Richard Branson was the first. Michael is a member of the APEX Board of Directors and chair of its Technology Committee .

Joe Leader

Chief Executive Officer, APEX (Airline Passenger Experience Association) and IFSA (International Flight Services Association)

As CEO of APEX (Airline Passenger Experience Association) and IFSA (International Flight Services Association) Joe Leader has initiated strategic collaborations for the associations with key industry organizations to advance the interests of participating groups, their members, their customers and their passengers. Partnerships include Aircraft Interiors EXPO, Future Travel Experience, SKIFT, and Global Connected Aircraft Summit. Leader continues to work with members and working groups to improve universal standards, key industry research, and regulatory advocacy.

As passenger experience becomes a growing profit center for airlines, Leader works with senior executives at all of the world’s leading airlines, top industry suppliers, government organizations, and major media groups, to expand APEX’s global industry leadership. A forerunner in aviation and technology, Leader has been a leading executive for more than two decades across technology and aviation companies. Leader holds undergraduate and graduate degrees from Emory University, MBA in technology management, and conducted his business Ph.D. research on accelerating technology adoption in aviation.


Jeffrey Goh

Chief Executive Officer, Star Alliance 

As the world’s first global airline alliance, Star Alliance provides smooth transfers across an extensive global network, together with rewards and recognition for high value international travellers.
Previously, Jeffrey Goh held the position as Chief Operating Officer and General Counsel at the Alliance, with responsibilities spanning human resources, sourcing and fuel-related projects, legal, finance and project management. Before moving to Frankfurt, he had lived in Singapore and Melbourne and held positions at the International Air Transport Association in Montreal and at Beaumont and Son, a leading aviation law firm in London.
He has a doctorate in the principles and policies of regulating airline competition and has published widely in the field of aviation law and regulation.

Stephan Schulte

Strategy Manager, Lufthansa Group / Lufthansa Technik 

Stephan has almost 12 years of experience in the aviation industry, with a focus on inflight entertainment and connectivity, plus several years in other industries. Previously, he served as an engineer for rail vehicles for Siemens’ North American market and was a researcher in the automotive industry at the Institute of Electrical Machines, Aachen University of Technology. Stephan has also served as a Professor for Electrical Engineering at the Hamburg University of Applied Sciences.

He served as Co-Chairman of EUROCAE/RTCA WG99/SC234 on “new guidelines for PEDs on board commercial airplanes” for the Lufthansa Group. Now he co-chairs the APEX Connectivity Working Group (CWG).

Alex Wilcox

Co-Founder & Chief Executive Office, JetSuite and JetSuiteX

For over two decades, Alex has identified and developed disruptive business models and enhancements that have vastly improved air travel for millions. As a founder of JetBlue, Alex brought much-needed innovation to the low fare carrier sector with the introduction of LiveTV and all-leather seating. In 2008, Alex created a simple and streamlined approach to private flying, quickly growing it to one of the leading private jet charter companies in the U.S. In 2016, Alex saw an opportunity to offer a simpler and quicker alternative to flying short distances. Today, JetSuiteX operates regularly scheduled flights between major West Coast destinations including Orange County, The Bay Area, LA, Vegas and seasonally to Mammoth Mountain, from private terminals at costs close to a traditional airline seat. A graduate of University of Vermont, Alex was named a Henry Crown Fellow by the Aspen Institute and is a member of the Lone Star chapter of Young Presidents Organization (YPO).


Matthew Blay

Co-Founder, Inadvia

With 18 years’ advertising industry experience Matt has a wide range of knowledge across International publishers, inflight advertising, digital media platforms and, most recently, within the data-driven programmatic sector. For British Airways Media at Cedar Communications, Matt was responsible for delivering advertising revenue across traditional inflight media. He moved on from there but returned a few years later to support the go-to-market and monetisation of the airline’s owned and operated digital channels.

He also worked at The Economist Group and Time Inc. where he held various digital roles for International brands TIME, Fortune, LIFE and CNN Money, before moving internally to lead the digital sales at design and lifestyle brand Wallpaper*. During his time as a global business development head at Telefonica Digital he was responsible for launching data and advertising products across the global network via the programmatic advertising marketplace.

Matt is co-founder of Inadvia, a technology business that has developed the world’s foremost programmatic advertising platform, purpose built for IFEC to deliver revenue for airlines.

Andy Rosen

Media Consultant – Internet Video Wrangler, Sequence Key

As a freelance consultant, Andy Rosen is boldly upsetting the post house workflows that he helped unify within our 0395 specification. That MPEG2 implementation effort began in 1995 when Andy was developing interactive cable fundamentals at Warner Brothers. Later, our 0598 specification included DVD security contributions from Andy and his Microsoft colleagues. Next, when he was with the Xbox streaming video service, Andy’s content ingest optimization mandates overlapped with what became the IMF-friendly QC automation recommendations of part one of the APEX 0415 specification.

Now Andy is coordinating SMPTE media control, metadata, and ad tracking standards with related efforts underway at the Audio Engineering Society and the DASH Industry Forum. He’s infusing elements of their commercial Internet mindset into APEX 0918, the first specification coming from our Advertising Delivery Working Group.