7 May Agenda - Day 1


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Tuesday 7 May: Maximizing Revenue and Results from New Passenger Technology

8:00 - 9:00 Registration and Coffee

9:00 - 9:30 Welcome

Katie Geraghty Goshgarian, APEX Executive Director

9:30 - 10:15 Keynote Address: Latin American Customer Digital and Connectivity Mastery

Presented by: Rolando Damas, Avianca

10:15 - 11:00 Keynote Address: Airline Breakthrough: How to Leverage Technology and Creativity for Stronger Passenger Experience

Zhihang Chi, PhD, Air China

11:00 - 11:30 Networking Break

11:30 - 12:15 Together, Let’s Build Airline Retailing: NDC Program

Presented by: Alicia Lines, International Air Transport Association

Today’s passenger experience is not consistent depending on where they search for travel, and not rich when shopping through travel agents. Data-sharing and collaboration among components of the travel industry is constrained by the fact that data is put in silos that resist sharing. NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). The NDC Standard enhances the capability of communications between airlines and travel agents.

11:30 – 12:15 APEX Airline Advertising and Ancillary Revenue Committee Update (Breakout Session)

Presented by: Kimberly Creaven, Global Eagle Entertainment

The APEX Airline Advertising and Ancillary Revenue (ARC) Committee will host a panel discussion on the ARC’s progress, including the latest glossary of terms and how to use and distribute the terms - and next steps of building the monetization strategy road map.

12:15 - 1:45 Networking Lunch

1:45 - 2:30 Big Data: Taking Airlines Places

Presented by: Duncan Jackson, FlightPath3D

All passengers are on the move and as such have a desire to consume information and services related to their trip. What if we could personalize a passenger’s inflight experience and answer key questions related to their journey? For example; calculate seat to door journey times from up in the sky to their home; allow passengers to review ground transportation options and pricing to know the fastest and cheapest way to their hotel. We can empower passengers to virtually explore their destination, enhanced with location-aware information, entertainment, merchandising and advertising content while creating a personally curated destination experience itinerary and travel guide.

1:45 – 4:00 APEX Advertising Working Group Update (Breakout Session)

Presented by: Andy Rosen, DSR Corporation

A group of advertising industry leaders and members of the APEX Advertising Delivery Working Group will deliberate in a workshop to review a proposed
Advertising Delivery Specification, and to discuss an implementation path.

2:30 – 3:30 The Role of Data Analytics in Content Selection & Delivery

Moderator: Michael Childers
Panel: Bassam Dakhee, Global Eagle; Joe Leader, APEX; André Valera, Touch Inflight

Today, 75% of Netflix’s viewing is generated by content recommendations generated by data analytics. In an effort to offer more relevant content, and to personalize content offerings to individual passengers, airlines are looking to utilize data analytics to assist in content licensing decisions and to support content discovery and content recommendation engines. This session examines how data analytics measure take-up rates and bounce rates, and the importance of content adjacency in personalization of targeted advertising.

3:30 - 4:00 Networking Break

4:00 – 4:40 Keynote Address: Keynote Address: Meeting passenger needs in South America: LATAM's strategy

Presented by: Juan F. Ordoñez, LATAM

4:40 – 5:15 ARC and ADWG Working Group Reports

A group of advertising industry leaders, members of the APEX ARC, and members of the APEX Advertising Delivery Working Group will have deliberated in a Workshops earlier in the day to review a proposed Advertising Delivery Specification, to discuss an implementation path, and consider other issues. Andy Rosen and Kimberly Creaven will report on the outcome of those Workshops.

5:15 - 7:00 Networking Reception

8 May Agenda - Day 2


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Wednesday 8 May: Content and Connectivity to the Cloud and Beyond

8:00 - 9:00 Registration and Coffee

9:00 - 9:20 Welcome

Katie Geraghty Goshgarian, APEX Executive Director

9:20 - 10:05 Keynote Address: "The Cyber-Connected Flight Attendant"

Presented by Akira Mitsumasu, VP of Global Marketing, Japan Airlines

10:05 - 10:50 Keynote Address: "Using Innovation to Drive Customer Experience"

Presented by Daniel Kerzner, VP Customer Experience, Virgin Atlantic

10:50 - 11:20 Networking Break

11:20 - 12:30 Airline Panel Discussion: APEX Personalization Best Practices Revealed

Presented by: Michael Childers, Lufthansa Systems; Fergal Murray, Viasat; Jon Norris, FlightPath3D; and André Valera, Touch Inflight

The APEX Board of Governors has recommended to the APEX Board of Directors that personalization of the passenger experience be an area of focus for APEX in 2019. But in a time when biometrics, AI, ML and robotics are reducing personal contact, how do we do this? A panel discusses how this can be implemented using databases and analytics.

12:30 - 1:45 Networking Lunch

1:45 - 2:00 MPEG-DASH Working Group Update

Presented by: Bryan Rusenko, Consultant

A proposed specification for the use of Dynamic Adaptive Streaming over HTTP in IFE will be offered for review.

2:00 - 3:00 APEX 0415P2 Working Group Update

As airlines look toward the provision of UHD and HDR content, can we agree what the new content security requirements look like? Yes! This Working Group has updated 0415 to reflect new security requirements from studios and presents it for formal approval. Then we will look forward to what comes next: which HDR standard is good for IFE?

Presented by:
• Juraj Siska - APEX 0415 Part 2 Working Group Chair, IdeaNova Technologies
• Phil Watson - APEX 0415 Part 2 Working Group Chair, Panasonic

2:00 – 3:00 APEX Connectivity Working Group Update (Breakout Session)

Stephan Schulte, Lufthansa Technik; Mary Rogozinski, Consultant; Peter Sevcik, NetForecast; Blaz Vavpetic, Pareteum Corporation

3:00 - 3:15 Networking Break

3:15 - 4:00 Keynote Address: "Aeromexico’s Transformation to Personalize Experiences or Single View of the Customer"

Presented by Andres Castañeda, CXO/CMO, Aeromexico

4:00 – 4:30 Closing