Following APEX’s move into CMAF, the industry is faced with new and emerging codecs—MPEG-DASH, AV1, HEVC, and the Versatile Video Codec (VVC)—along with CTA’s WAVE initiative, requests from the content community for increased security on HD and HDR content, the migration of the content delivery supply chain into the cloud, and a crisis in inflight advertising. Come meet with Content Providers, IFES developers, supply chain experts, & post-production leaders to consider new and updated specifications and business models and how they affect airlines, CSPs and suppliers.
Registration & Coffee
Welcome to Content Management Day; Introductions; Review of new Technology Committee Structure and Plans Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems; Dr Joe Leader, CEO, APEX/IFSA; The APEX Technology Committee has recently changed its structure and added two tiers of membership. Hear how these changes impact you.
Presented by: Alex Wilcox, CEO JetSuite
Mr. Wilcox unveils why his jetBlue- and Qatar Airways-backed airline relocated to aviation’s “Silicon Valley” to grow a new $1B airline industry using technology
Cloud Delivery Panel
Panel: Andy Beer, Spafax; Michael Stattmann, castLabs; Andy Rose, DSR Corporation; [Tentative: Axinom]
At the June TECH, a panel presented a Case Study describing a three-year proof-of-concept for cloud-based encoding/transcoding, generating considerable interest. This panel now broadens the conversation to consider a wider implementation range for cloud-based delivery in IFE, including low-latency content delivery to the aircraft, and delivery of mezzanines via IMF.
Advertising Working Group Panel
Moderated by: Andy Rosen, DSR Corporation; Michael Childers, Lufthansa Systems;
Panel: Kimberley Creaven, GEE/ARC; Matthew Blay, Inadvia; Cyril Jean, PXCom
IFE advertising is in crisis as the broader advertising world undergoes paradigm shifts, and traditional broadcast advertising moves into the digital-out-of-home space, supported by mobile. Some say that “programmatic” advertising will bring down CPM rates in IFE, while others believe that programmatic advertising will have a dominant role in IFE, and—coupled with targeted advertising, sophisticated data analytics, and certifiable reporting—will bring CPM rates to never-before-reached levels. A range of technologies and potential business models are emerging. These issues will be debated in depth, and the key elements of a new advertising delivery specification will be announced.
NOTE: “Programmatic” refers to automated bidding on advertising inventory.
Networking Lunch – provided by APEX
Several luncheon tables will be set up so that attendees can have an open forum on topics from TECH sessions like the Advertising Working Group Panel, including programmatic advertising in IFE—pro or con? When registering for TECH please indicate your preference; seats will be reserved first-come, first-served.
Presented by: Bryan Rusenko, Consultant; Michael Stattmann, castLabs; Andy Rosen, DSR, Andy Beer, Spafax/The Hub
With increased use of passenger-owned devices in IFE, Dynamic Adaptive Streaming over HTTP (DASH)—often referred to as “MPEG-DASH”—is becoming increasingly pervasive in the streaming world for adaptive bitrate streaming. APEX has the opportunity to work with entities like the DASH Industry Forum to advance its use in IFE. Has the time come to launch an MPEG-DASH Working Group and move toward development of a specification? Our panel discusses and encourages an open forum.
NOTE: In 2016, Apple announced adoption of fragmented mp4 (fMP4) media assets for inclusion in HLS manifests. This move enabled a single unencrypted media payload to be referenced by a DASH or HLS manifest. (.mpd or .m3u8 respectively).This is significant as a single “device agnostic” streaming payload reduces the data footprint in a small IFE streaming server. The race is on to add DRM to an fMP4 payload without further payload duplication. Can the studio approved DRM vendors (Apple, Google and Microsoft) already decrypt a single media representation? Our panel discusses these issues and encourages an open forum.
APEX 0415 Part 2 Working Group Report
Presented by: Phil Watson, Panasonic Avionics, and Juraj Siska, Ideanova – APEX 0415 Part 2 Working Group Chairs; Michael Stattmann, castLabs; Bryan Rusenko, Consultant
As airlines look toward the provision of HD and HDR content, what will the new content security requirements look like? This Working Group is updating 0415 to prepare for this kind of content, and will also draft specifications for VVC in the event that this becomes the Next-Gen standard in IFE and is—as expected—codified in 2019.
Emerging Codecs Panel
Moderated by: Bryan Rusenko, Consultant
Panel: Michael Stattmann, castLabs; Andy Beer, Spafax/The Hub; Phil Watson, Panasonic Avionics, and Andy Rosen, DSR Corporation
Both HEVC and AV1 at one time looked to be viable codecs that might be used in IFE. Will our industry pass them by and move instead into the Versatile Video Codec (VVC), the Next-Gen Standard of the Joint Video Experts Team? The APEX 0415 Part 2 Working Group will examine.
APEX Award Ceremony
Registration & Coffee
Welcome to Connectivity & Emerging Technologies Day; Introductions
Presented by: Dr Joe Leader, APEX/IFSA CEO; Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
Presented by: Avi Golan, Air New Zealand Chief Digital Officer*
Accelerating Airline TECH for the Win
Presented by: Jeffrey Goh, Star Alliance, CEO
Mr. Goh shares how technology has given the 28 member airlines a global passenger service edge.
Emerging Technologies: Biometrics
Networking Lunch – provided by APEX
Connectivity Working Group Report
Presented by: Stephan Schulte, Lufthansa Technik, APEX Connectivity Working Group Chair; Bernd Knobe, P3; Jeffery Mabe, iPass
A common set of metrics to define, measure and sustain inflight-connectivity and wireless entertainment service quality is to be developed by the CWG in a best practice and industry recommendation approach. Progress status of the CWG is presented during a brief presentation, followed by a panel discussion around key metrics defined as current outcome of the working group – applied on an actual case. In addition, panelists discuss how a feedback App (called DTA: Data Testing App) could create an enhanced transparency on IFC quality and/or the P3 SDK/version be embedded into, e. g., Tripit, and actively gather factual figures for the relevant KPIs.
Emerging Technologies: Blockchain Panel
Blockchain is on everyone’s mind today, and appears to have the ability to bring unprecedented change to commercial aviation and the passenger experience. This panel discusses the potential applications for blockchain in our industry, and considers how an APEX Working Group could educate our industry and potentially establish specifications for its implementation.