29 January Agenda - Day 1

Wednesday 29 January – Maximizing Revenue and Results from New Passenger Technology

8:00 – 9:00 Registration and Coffee

Welcome & Introduction

  • APEX Executive Director Katie Geraghty Goshgarian
  • APEX Board Member and Technology Committee Chair Michael Childers; Lufthansa Systems

Thought Leadership Panel
Bridging Technology and Customer Experience
Learn from the industry experts on how unifying technology and data are key to improving airline operations, customer experience and profits.

  • Moderator: Skift Senior Aviation Business Editor Brian Sumers
  • Panelists:
    • Aeroméxico CMO/CXO Andrés Castañeda
    • American Airlines Customer Experience and Onboard Products, Managing Director Erwan Perhirin*
    • Avianca Vice President of Customer Experience María Paula Duque
    • Azul Director of Marketing Communications, Brand, and Culture Claudia Fernandes
    • Porsche Consulting Manager – Aerospace Joshua Hirschheimer

Keynote Address
Driving Seamless Airline Partnerships

  • Delta Air Lines SVP Perry Cantarutti

Networking Break

Keynote Address
Blending Marketing and Tech: The Rise of the New Japan Airlines and ZIPAIR

  • Japan Airlines VP of Global Marketing Akira Mitsumasu

Lunch

Thought Leadership Panel
IFC Advancing the Industry
New generation inflight connectivity systems are being brought to market in a bid to deliver a faster and more consistent experience for passengers as well as drive operational efficiencies for airlines. But as passenger expectations grow – and more airlines look to offer a free Internet browsing tier – will the new antenna hardware deliver? 

This session will train the spotlight on the very latest innovations, from hybrid Ku/Ka-band antennas and VICTS-based satcom technology to nextgen air-to-ground (ATG) systems and electronically steerable antennas (ESAs). We’ll explore why some stakeholders appear likely to embrace shared network scenarios (be they GEO, GEO; GEO with low-latency LEO; and ultimately ATG, LEO, etc.) and mull what kind of antenna architecture and capacity will be required to accommodate such. 

We’ll discuss the demands of the modern airline passenger and the impact of digital natives; why business aviation will serve as a testing ground for some new IFC systems; and the challenges faced by airlines that want to replace their legacy IFC kit with new solutions. And we’ll consider whether integrating ESAs into composite fuselages is pie-in-the-sky thinking or may be viable in the future.

  • Moderator: Runway Girl Network Founder, Publisher, and Editor Mary Kirby
  • Panelists:
    • SmartSky Networks Chief Commercial Officer Nancy Walker
    • o Netforcast Director of Marketing, Rebecca Wetzel

 

Measuring IFEC from a Passenger Perspective
The APEX Connectivity Working Group will provide an update on its work toward developing a definition of metrics to uniformly and unambiguously measure the IFE and connectivity services provided to airlines.

  • Lufthansa Senior Manager Fleet Procurement & Engines Dr. Stephan Schulte
  • NetForecast CEO Rich Evans
  • IFEC Consultant Mary Rogozinski

Networking Break


Thought Leadership Panel
Dynamic Content and Connectivity

 

Thought Leadership Panel
The Next Generation of Connectivity and Content
Current limitations on inflight internet access will soon be a thing of the past as the next-generation of inflight connectivity is set to become a reality.  This panel will discuss some of the key technologies being developed the industry leading companies.

  • Moderator: APEX Media Director, Maryann Simpson
  • Panelists:
    • ThinKom Solutions Chairman and CTO Bill Milroy

Keynote Address
Challenging Industry Expectations Through Music Rights Licensing
Music provisioning in IFE has undergone tremendous change and challenges in recent years with damaging legal issues, headset quality, and challenging new licensing terms. Iain Kemplay, a London-based consultant and music rights licensing expert, will discuss why the current provision fails and how a different delivery infrastructure can make better use of technology to more directly engage with passengers and provide a more complete and compelling journey experience.  

  • Managing Director Kemplay Consulting Iain Kemplay
  • Fireside Chat with: Michael Childers

Awards Ceremony

APEX Reception


30 January Agenda - Day 2

Thursday 30 January – Content and Connectivity to the Cloud and Beyond
In a series of panels, fireside chats, and presentations by industry leaders, content providers, and technical experts, APEX TECH will look at the most recent changes, technologies and trends in Content Management and Supply Chain Workflows.

 

8:00 – 9:00 Registration and Coffee             

Welcome

  • APEX Board Member and Technology Committee Chair Michael Childers; Lufthansa Systems

Keynote Address
Leaning in to Surpassing Expectations with Tech and Touch

  • Alaska Airlines CIO Charu Jain*

 

Keynote Address
Customer Data to Personalize Passenger Experience

  • JetBlue EVP Chief Technical & Digital Officer Eash Sundaram
  • Fireside Chat with: APEX/IFSA CEO Joe Leader

 

Keynote Address
SITA Single Key Biometrics: Advancing APEX’s Vision for Seamless Passenger Experience
The vision of a seamless passenger journey is now closer to reality than ever as airlines, airports, border agencies, governments and industry bodies continue to drive initiatives that will bring it about. The question is, how do you establish a scalable and globally-interoperable identity management system for air travel? One where passengers enroll once and then use one digital identity to travel the world to different airports and across borders?  This session will explore the 4 essential ingredients to making single token a reality.

  • SITA Americas CTO Sherry Stein

Networking Break

Thought Leadership Panel
The Power of Ancillary Revenue
The ability to monetize IFE via a revolutionary approach to inflight advertising is becoming a reality. Come discuss the implementation in IFE.

  • Moderator: APEX/IFSA CEO Joe Leader
  • Panelists:
  • APEX Board Member and Technology Committee Chair Michael Childers; Lufthansa Systems
  • Global Eagle Entertainment P. Global Advertising, Sponsorships and Partner Marketing Kim Creaven
  • Gogo VP Global Inflight Entertainment Content & Advertising Operations Mark Verone*

 

APEX Advertising Delivery and APEX Auxiliary Revenue Committee Report

  • Panelists:
    • APEX Board Member and Technology Committee Chair Michael Childers; Lufthansa Systems
    • Global Eagle Entertainment P. Global Advertising, Sponsorships and Partner Marketing Kim Creaven*
    • DSR Andy Rosen*

Lunch

Keynote Address
Movie Labs Senior Vice President, Distribution Technology Craig Seidel

Thought Leadership Panel
New Innovations in the Content Delivery Supply Chain

Throughout the afternoon, a series of panels, fireside chats, and presentations by industry leaders, content providers, CSPs, cloud services providers and technical experts will look at the evolving Content Delivery Supply Chain and important developments that impact IFE. This session will be highly interactive with experts and revolving panelists from within and outside IFE addressing a wide range of topics including:

  • Language Naming Conventions and Metadata Tables
    Faster content integration workflows will be possible via a universal approach to language tagging using the Language Metadata Table (LMT), an open-source table of language metadata codes that identifies more than 200 languages. LMT is being praised by EIDR as “the standard of all standards.” What’s more, these new naming conventions will enable automated QC of languages, as described in this session. Participants in the LMT Working Group, led by HBO, include SMPTE, EIDR, MovieLabs, and Lufthansa Systems.

 

  • MPEG-DASH
    Dynamic Adaptive Streaming over HTTP—also known as MPEG-DASH—is an adaptive bitrate streaming technique that enables high quality streaming of media content without an ap. A proposed specification for the use of Dynamic Adaptive Streaming over HTTP in IFE will be discussed.

 

Networking Break

 

Thought Leadership Panel
New Innovations in the Content Delivery Supply Chain

  • Cloud Processing
    IFE content delivery is moving into the cloud. But on what schedule and with what transition process? Experts from within and outside the IFE industry discuss how this will come about. When will the promise of 24 to 48-hour delivery to the aircraft become reality?

 

High Dynamic Range (HDR)
While airlines are excited about terms better known to consumers such as “high definition” and “4K”, High Dynamic Range (HDR) has greater potential in the IFE space because of its ability to improve picture quality on just about any size screen. What is the deployment path for HDR in IFE?

  • Spafax VP Technology, Andy Beer
  • IdeaNova Technologies, Co-Founder, Juraj Siska
  • Venera Technologies SVP Business Development, Fereidoon Koshravi
  • Touch Inflight Solutions Managing Director, Joe Carreira

Closing

*to be confirmed