Agenda Day 1


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Day One: Maximizing Revenue and Results from New Passenger Technology

8:00 - 9:00 Registration and Coffee

9:00 - 9:30 Welcome

9:30 - 10:15 Keynote Address: Latin American Customer Digital and Connectivity Mastery

Presented by: Rolando Damas, Avianca

10:15 - 11:00 Keynote Address: "Advancing Revenue to the Speed of Technology"

11:00 - 11:30 Networking Break

11:30 - 12:30 Keynote Address: "The Connected Cabin Experience"

Presented by: Guido Woska, Lufthansa Group

The connected cabin will become reality soon. What does it mean in terms of passenger experience and airline operations? How does a future cabin vision look like applying the Airbus customer-centric approach?

12:30 - 1:45 Networking Lunch

1:45 - 2:30 Together, Let’s Build Airline Retailing: NDC Program

Presented by Alicia Lines, International Air Transport Association

Today’s passenger experience is not consistent depending on where they search for travel, and not rich when shopping through travel agents. Data-sharing and collaboration among components of the travel industry is constrained by the fact that data is put in silos that resist sharing. NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). The NDC Standard enhances the capability of communications between airlines and travel agents.

1:45 - 2:30 APEX Airline Advertising and Ancillary Revenue Committee Panel

The APEX Airline Advertising and Ancillary Revenue (ARC) Committee will host a panel discussion on the ARC’s progress, including the latest glossary of terms and how to use and distribute the terms - and next steps of building the monetization strategy road map.

Panel: Kimberly Creaven, Global Eagle Entertainment

2:30 - 3:30 Big Data: Taking Airlines Places

Presented by Jon Norris, Vice President Marketing, FlightPath3D

All passengers are on the move and, as such, have a desire to consume information and services related to their trip. What if we could personalize a passenger’s inflight experience and answer key questions related to their journey? For example: calculate seat to door journey times from up in the sky to their home or allow passengers to review ground transportation options and pricing to know the fastest and cheapest way to their hotel. We can empower passengers to virtually explore their destination with enhanced location-aware information, entertainment, merchandising and advertising content, while creating a personally curated destination experience itinerary and travel guide.

2:30 - 4:45 APEX Advertising Working Group Panel

A group of advertising industry leaders, members of the APEX ARC, and members of the APEX Advertising Delivery Working Group will deliberate in a 3-hour Workshop to review a proposed Advertising Delivery Specification, and to discuss an implementation path.

3:30 - 4:00 Networking Break

4:00 – 5:00 The Role of Data Analytics in Content Selection & Delivery

• Moderator: Michael Childers
• Panel: Henry Gummer, Spafax; André Valera, Touch Inflight

Today, 75% of Netflix’s viewing is generated by content recommendations generated by data analytics. In an effort to offer more relevant content, and to personalize content offerings to individual passengers, airlines are looking to utilize data analytics to assist in content licensing decisions and to support content discovery and content recommendation engines. This session examines how data analytics measure take-up rates and bounce rates, and the importance of content adjacency in personalization of targeted advertising.

5:00 - 5:15 APEX Awards Ceremony

This ceremony awards airlines with Four- or Five-Star Official Airline Ratings™, and regional Passenger Choice Awards for South America! Stay tuned for the honorees.

5:15 - 7:00 Networking Reception

Agenda Day 2


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Day Two: Content and Connectivity to the Cloud and Beyond

8:00 - 9:00 Registration and Coffee

9:00 - 9:20 Welcome

9:20 - 10:05 Keynote Address: "The Cyber-Connected Flight Attendant"

Presented by Akira Mitsumasu, VP of Global Marketing, Japan Airlines

10:05 - 10:50 Keynote Address: "Using Innovation to Drive Customer Experience"

Presented by Daniel Kerzner, VP Customer Experience, Virgin Atlantic

10:50 - 11:20 Networking Break

11:20 - 12:30 Airline Panel Discussion: APEX Personalization Best Practices Revealed

Presented by: Michael Childers, Lufthansa Systems Americas, Inc.; Jon Norris, Vice President Marketing, FlightPath3D

The APEX Board of Governors has recommended to the APEX Board of Directors that personalization of the passenger experience be an area of focus for APEX in 2019. But in a time when biometrics, AI, ML and robotics are reducing personal contact, how do we do this? A panel discusses how this can be implemented using databases and analytics.

11:20 - 12:30 APEX Connectivity Working Group Report

Presented by: Stephan Schulte, Lufthansa Technik; Jason Natwick, SmartSky Networks; Mary Rogozinski

A common set of metrics to define, measure and sustain inflight-connectivity and wireless entertainment service quality is in development by the CWG in a best practice and industry recommendation approach. Progress status of the CWG is presented during a brief presentation and to be reviewed by the present industry. The review feedback is then to be discussed by a panel discussion with airline representatives and other industry key players.

12:30 - 1:45 Networking Lunch

1:45 - 2:00 MPEG-DASH Working Group Update

Presented by: Bryan Rusenko, Consultant

A proposed specification for the use of Dynamic Adaptive Streaming over HTTP in IFE will be offered for review.

2:00 - 3:00 APEX 0415P2 Working Group Update

Presented by:
• Juraj Siska - APEX 0415 Part 2 Working Group Chair, IdeaNova Technologies
• Phil Watson - APEX 0415 Part 2 Working Group Chair, Panasonic

As airlines look toward the provision of UHD and HDR content, can we agree what the new content security requirements look like? Yes! This Working Group has updated 0415 to reflect new security requirements from studios and presents it for formal approval. Then we will look forward to what comes next: which HDR standard is good for IFE?

3:00 - 3:15 Networking Break

3:15 - 4:00 Keynote Address: "Aeromexico’s Transformation to Personalize Experiences or Single View of the Customer"

Presented by Andres Castañeda, CXO/CMO, Aeromexico

4:00 – 4:30 Closing