Agenda Day 1


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Day One: Maximizing Revenue and Results from New Passenger Technology

8:00 - 9:00 Registration and Coffee

9:00 - 9:30 Welcome

9:30 - 10:15 Keynote Address: "Latin American Customer Digital and Connectivity Mastery"

10:15 - 11:00 Keynote Address: "Advancing Revenue to the Speed of Technology"

11:00 - 11:30 Networking Break

11:30 - 12:15 Blockchain in Airline Application: From Theory to Reality

Moderator: Linda Bos, KLM

12:15 - 1:30 Lunch Provided by APEX

1:30 - 2:00 Together, Let’s Build Airline Retailing: NDC Program

Presented by Alicia Lines, International Air Transport Association

Today’s passenger experience is not consistent depending on where they search for travel, and not rich when shopping through travel agents. Data-sharing and collaboration among components of the travel industry is constrained by the fact that data is put in silos that resist sharing. NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). The NDC Standard enhances the capability of communications between airlines and travel agents.

1:30 - 2:00 Breakout Session - APEX Airline Advertising and Ancillary Revenue Committee Panel

2:00 - 2:30 Big Data: Taking Airlines Places

Presented by Jon Norris, Vice President Marketing, FlightPath3D

All passengers are on the move and, as such, have a desire to consume information and services related to their trip. What if we could personalize a passenger’s inflight experience and answer key questions related to their journey? For example: calculate seat to door journey times from up in the sky to their home or allow passengers to review ground transportation options and pricing to know the fastest and cheapest way to their hotel. We can empower passengers to virtually explore their destination with enhanced location-aware information, entertainment, merchandising and advertising content, while creating a personally curated destination experience itinerary and travel guide.

2:00 - 5:00 Breakout Session - APEX Advertising Working Group Panel

A group of advertising industry leaders, members of the APEX ARC, and members of the APEX Advertising Delivery Working Group will deliberate in a 3-hour Workshop to review a proposed Advertising Delivery Specification, and to discuss an implementation path.

2:30 - 3:30 Breakout Session - The Role of Data Analytics in Content Selection & Delivery

Moderator: Michael Childers
Panel: Clare Josey, Spafax; André Valera, Touch Inflight

Today, 75% of Netflix’s viewing is generated by content recommendations generated by data analytics. In an effort to offer more relevant content, and to personalize content offerings to individual passengers, airlines are looking to utilize data analytics to assist in content licensing decisions and to support content discovery and content recommendation engines. This session examines how data analytics measure take-up rates and bounce rates, and the importance of content adjacency in personalization of targeted advertising.

3:30 - 3:45 Networking Break

3:45 - 4:45 Keynote Address: "The Best Airline Startups in the World"

Presented by Henry Chen Weinstein, CEO, Cockpit

4:45 – 5:00 MPEG-DASH Working Group Update

Presented by Bryan Rusanko

A proposed specification for the use of Dynamic Adaptive Streaming over HTTP in IFE will be offered for review.

5:00 - 5:15 APEX Awards Ceremony

This ceremony awards airlines with Four- or Five-Star Official Airline Ratings™, and regional Passenger Choice Awards for South America! Stay tuned for the honorees.

5:15 - 7:00 Networking Reception

Agenda Day 2


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Day Two: Content and Connectivity to the Cloud and Beyond

8:00 - 9:00 Registration and Coffee

9:00 - 9:20 Welcome

9:20 - 10:05 Keynote Address: "The Cyber-Connected Flight Attendant"

Presented by Akira Mitsumasu, Vice President of Products & Services, Japan Airlines

10:05 - 10:50 Keynote Address: "Virgin Atlantic: Making Content and Connectivity Sexy Again"

Presented by Juha Jarvinen, EVP, Virgin Atlantic

Hear the perspectives of the APEX President how the inflight experience can be improved and enhanced using IFEC.

10:50 - 11:20 Networking Break

11:20 - 12:30 Airline Panel Discussion: APEX Personalization Best Practices Revealed

The APEX Board of Governors has recommended to the APEX Board of Directors that personalization of the passenger experience be an area of focus for APEX in 2019. But in a time when biometrics, AI, ML and robotics are reducing personal contact, how do we do this? A panel discusses how this can be implemented using databases and analytics.

11:20 - 12:30 Breakout Session - APEX Connectivity Working Group Report

A common set of metrics to define, measure and sustain inflight-connectivity and wireless entertainment service quality is in development by the CWG in a best practice and industry recommendation approach. Progress status of the CWG is presented during a brief presentation and to be reviewed by the present industry. The review feedback is then to be discussed by a panel discussion with airline representatives and other industry key players.

12:30 - 1:45 Lunch Provided by APEX

1:45 - 3:00 Keynote Address: "The Connected Cabin Experience"

Presented by Ingo Wuggetzer, Airbus

The connected cabin will become reality soon. What does it mean in terms of passenger experience and airline operations? How does a future cabin vision look like applying the Airbus customer-centric approach?

1:45 - 3:00 Breakout Session - APEX 0415P2 Working Group Update

Presented by:
• Juraj Siska - APEX 0415 Part 2 Working Group Chair, IdeaNova Technologies
• Phil Watson - APEX 0415 Part 2 Working Group Chair, Panasonic

As airlines look toward the provision of UHD and HDR content, can we agree what the new content security requirements look like? Yes! This Working Group has updated 0415 to reflect new security requirements from studios and presents it for formal approval. Then we will look forward to what comes next: which HDR standard is good for IFE?

3:00 - 3:15 Networking Break

3:15 - 4:00 Keynote Address: "Aeromexico’s Transformation to Personalize Experiences or Single View of the Customer"

Presented by Andres Castañeda, CXO/CMO, Aeromexico

4:00 – 4:30 Closing