Agenda Day 1

APEX TECH provides two days of thought leadership for the global airline industry.


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APEX TECH DAY ONE on Tuesday 29 January 2019 opens with an airline CEO address that will show the technological evolution of air travel enabling the creation of a $1 billion market expansion. "The Revolutionary Evolution of Airline Content Management" serves as the theme for the remainder of the day on new airline content management standards and strategies. These include major industry advancements for cloud-based delivery supply chain and inflight advertising opportunities. Day One ends with 2019 APEX North America Awards and Passenger Choice Awards followed by a networking reception with all supplier and airline attendees.

8:00 – 9:00

Registration & Coffee

09:00 – 09:20

Welcome to Content Management Day; Introductions; Review of new Technology Committee Structure and Plans Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems; Dr Joe Leader, CEO, APEX/IFSA

09:20 – 10:00

Keynote Address
Presented by: Alex Wilcox, CEO JetSuite
Mr. Wilcox unveils why his jetBlue- and Qatar Airways-backed airline relocated to aviation’s “Silicon Valley” to grow a new $1B airline industry using technology

10:00 - 10:30

Networking Break

10:30 - Noon

Advertising Working Group Panel
Moderated by: Andy Rosen, DSR Corporation; Michael Childers, Lufthansa Systems;
Panel: Stephen Davis, Global Product Director, Kantar Media; Cyril Jean, PXCom; Matthew Blay, Inadvia
Kimberly Creaven, Global Eagle Entertainment; Amit Shetty, IAB Tech Lab

Traditional broadcast video advertising is in decline, and the issues responsible look to be a negative factor for the future of IFE advertising. So how do we move IFE advertising into the emerging global, cross-platform, advertising ecosystem capable of supporting targeted advertising, programmatic buying, and dynamic ad insertion? High-level specification metrics will be reviewed.

Noon - 1:15

Networking Lunch – provided by APEX
Several luncheon tables will be set up so that attendees can have an open forum on topics from the Advertising Working Group Panel, including Advertising Reporting Metrics and the Future of Programmatic Adverting.

1:15 - 2:00

MPEG-DASH Panel
Presented by: Bryan Rusenko, Consultant; Michael Stattmann, castLabs; Andy Rosen, DSR Corporation

With increased use of passenger-owned devices in IFE, Dynamic Adaptive Streaming over HTTP (DASH)—often referred to as “MPEG-DASH”—is becoming increasingly pervasive in the streaming world for adaptive bitrate streaming. APEX has the opportunity to work with entities like the DASH Industry Forum to advance its use in IFE. Has the time come to launch an MPEG-DASH Working Group and move toward development of a specification? Our panel discusses and encourages an open forum.

2:00 - 2:45

APEX 0415 Part 2 Working Group Report
Presented by: Phil Watson APEX 0415 Part 2 Working Group Chair, Panasonic and Juraj Siska – APEX 0415 Part 2 Working Group Chair, IdeaNova Technologies ; Michael Stattmann, castLabs; Andy Rosen, DSR Corporation

As airlines look toward the provision of HD and HDR content, what will the new content security requirements look like? This Working Group is updating 0415 to prepare for this kind of content, and will also draft specifications for VVC in the event that this becomes the Next-Gen standard in IFE.

2:45 - 3:15

Networking Break

3:15- 4:00

Emerging Codecs Panel
Moderated by: Bryan Rusenko, Consultant
Panel: Michael Stattmann, castLabs; Andy Beer, Spafax/The Hub; Phil Watson, Panasonic; and Andy Rosen, DSR Corporation

Both HEVC and AV1 at one time looked to be viable codecs that might be used in IFE. Will our industry pass them by and move instead into the Versatile Video Codec (VVC), the Next-Gen Standard of the Joint Video Experts Team?

4:00 - 4:45

Cloud Delivery Panel
Presented by:
Panel: Andy Beer, Spafax/The Hub; Oleg Knut, Axinom; Michael Stattmann, castLabs

At the June TECH, a panel presented a Case Study describing a three-year proof-of-concept for cloud-based encoding/transcoding, generating considerable interest. This panel now broadens the conversation to consider a wider implementation range for cloud-based computing in IFE.

4:45 - 5:00

APEX Awards Ceremony
This event will feature a ceremony awarding airlines with Four or Five Star Official Airline Ratings™, and regional Passenger Choice Awards for North America! Stay tuned for the honorees.

5:00 – 7:00

Networking Reception

Agenda Day 2


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APEX TECH DAY TWO on 30 January 2019 centers around Airline Technology Thought Leadership with a keynote address by the CEO of the largest airline alliance in the world followed by fulfilling the promise of connectivity, biometrics, and blockchain with a central focus upon major airlines.

8:00 – 9:00

Registration & Coffee

9:00 – 9:20

Welcome to Connectivity & Emerging Technologies Day; Introductions
Presented by: Dr Joe Leader, APEX/IFSA CEO; Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems

9:20 – 10:00

Keynote Address
Presented by: Avi Golan, Former Air New Zealand Chief Digital Officer
Accelerating Airline TECH for the Win

10:00 – 10:40

Keynote Address
Presented by: Jeffrey Goh, Star Alliance, CEO
Mr. Goh shares how technology has given the 28 member airlines a global passenger service edge.

10:40 – 11:00

Networking Break

11:00 – 12:15

Connectivity Working Group Progress Review
Presented by: Stephan Schulte, Mary Rogozinski, Laurel Matthew (APEX Connectivity Working Group Chairs)
Panel: Brian Richardson, American Airlines; Blaz Vaypetic, iPass, Bernd Knobe, P3

A common set of metrics to define, measure and sustain inflight-connectivity and wireless entertainment service quality is in development by the CWG in a best practice and industry recommendation approach. Progress status of the CWG is presented during a brief presentation and to be reviewed by the present industry. This will be an interactive review while obtaining live feedback from the audience in attendance. The review feedback is then to be discussed by a panel discussion with airline representatives and other industry key players.

12:15 – 1:15

Networking Lunch – provided by APEX

1:15 - 2:15

Emerging Technologies: Biometrics
Presented by: Ramki Ramaswamy, JetBlue

2:15 – 2:45

Networking Break

2:45 - 4:00

Closing Keynote: Emerging Technologies: Blockchain
Presented by: TBD

Considers where blockchain best impacts the passenger experience.Blockchain is on everyone’s mind today, and appears to have the ability to bring unprecedented change to commercial aviation and the passenger experience. This presentation discusses the potential applications for blockchain in our industry, and considers how an APEX Working Group could educate our industry and potentially establish specifications for its implementation.

4:00 - 4:30

Closing