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Helga
Bjarnadóttir
Icelandair
As a passionate airline leader with an extensive 23-year journey at Icelandair, I have embraced diverse roles and opportunities that have shaped my career. My journey started in revenue management, scheduling and sales ultimately taking on my current position as Director of Product & Service Management.

In my present role, I am deeply committed to enhancing the end-to-end customer experience, leveraging digital platforms, and optimizing ancillary services. My focus lies in aligning our services with the evolving needs of our valued passengers. I believe in the power of good communication and collaboration, as it's through teamwork and empowerment that we achieve remarkable results.