Hollie Choi is the Managing Director of EIDR, bringing over two decades of experience in media technology to her role. With a BS in Organizational Leadership from Cal Lutheran University, she started her career at 20th Century Fox before moving to Disney, where she managed the development of proprietary software for various studio operations. Hollie's expertise spans digital asset management, intellectual property management, metadata management, and digital supply chain applications and integrations. Certified as an Agile scrum master and product owner, she is known for her innovative approach and successful project delivery.